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Take Heart Consulting

Build with clarity. Lead with purpose.

Strategic consulting for early-stage, purpose-driven founders who are ready to move from too many ideas and too little direction into focused, actionable growth.

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15+ years of experience supporting social impact leaders, entrepreneurs, and founders through strategic clarity and intentional execution.

Warm professional portrait of Hilda Perez

Founders don’t lack ambition. They lack clarity, structure, and a plan they trust.

You are likely staring at a notebook full of ideas, feeling the weight of the decisions you need to make, and wondering which path is the right one. It’s easy to get stuck between brainstorming, overthinking, conflicting advice, and the pressure of building something meaningful.

Too many ideas.
No clear structure.
Important decisions waiting.
A vision that deserves direction.

This is not a knowledge gap problem.
It is a clarity and decision-making problem.

“I build clarity and capacity—not dependency.”

My role is not to tell you what to do—it’s to help you think clearly enough to decide what’s right for you. We work together to build the strategic foundation you need to lead your own work with confidence.

Hilda Perez consulting

Meet Hilda Perez

With over 15 years immersed in social impact and entrepreneurship, I have seen first-hand what happens when passionate founders lack strategic structure. They burn out, lose direction, or build things that don't serve their life or their impact goals.

I partner with purpose-driven founders to cut through the noise. Through structured, collaborative consulting, we turn your scattered ideas into an intentional, functional business roadmap.

15+ Years Experience Social Impact & Entrepreneurship Founder Advisory

Built for founders who know they are called to do meaningful work—but need a clearer way to begin.

I have too many ideas and don’t know which one to focus on.
I know what I want to build, but I don’t know where to start.
I need a plan that feels clear and realistic.
I want to make the right decisions before investing more time and money.

If this sounds familiar, this work was created for you.

Strategic support designed to move you from thinking to doing.

1-on-1 Consulting

Dedicated strategic partnership tailored to your specific roadblocks, helping you make critical decisions and build momentum safely.

Social Impact Strategy

Align your business mechanics with your desire to create real, sustainable change in your community or industry.

Design Thinking Workshops

Structured, interactive sessions to untangle complex problems, test ideas quickly, and design better solutions for your audience.

Take Heart Founder Series

The signature comprehensive roadmap program designed to take you from a scattered concept to a clear, actionable business model.

The Founder Series: from scattered ideas to a structured business roadmap.

A highly intentional, six-session collaborative consulting journey. We systematically work through the foundational pillars of your business, ensuring every decision is aligned with your vision.

Apply for the Founder Series
  • Clarity & Idea Development
    • Brainstorming & idea exploration
    • Identifying core concept
    • Defining the "why" behind the business
  • Audience & Problem Definition
    • Identifying target audience
    • Understanding needs, pain points, motivations
    • Defining the problem clearly
  • Value Proposition
    • Value Proposition Canvas
    • Aligning the solution to customer needs
    • Differentiation
  • Social Impact & Alignment
    • Defining impact
    • Aligning business with values
    • Ensuring sustainability + integrity
  • Business Model Development
    • Business Model Canvas
    • Revenue streams
    • Key activities, resources, and partners
  • Strategy & Action Plan
    • Prioritizing next steps
    • Building a roadmap
    • Key activities, resources, partners
Apply for the Founder Series
Private Founder Intake

Explore whether the Founder Series is the right strategic fit.

This advisory experience is designed for founders who need strategic clarity, structure, and execution guidance. Begin with a short private application.

For early-stage founders navigating uncertainty
For visionaries needing structure and strategic direction
For businesses preparing to build with intention

Foundational Pillars

01

Foundation

Idea development, purpose, and audience. We establish exactly what you are building and who it is for.

02

Alignment

Value proposition, social impact, and sustainability. Connecting your offering to what the market needs.

03

Execution

Business model, strategic priorities, and an action roadmap. Knowing your exact next steps.

“Transforming thoughtful dreamers into founders with a real, structured path forward.”

You do not need more information. You need a clearer way forward.

Stop searching for another template or business plan. Let's build the strategic foundation that makes sense for you.

Book a Clarity Call Take heart—and build what matters.